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People’s Events was founded in 2012 by serial fundraiser Jim Cowan who now acts as our Chairman.

Jim’s history of fundraising goes back over 35 years to when, as a schoolboy, he organised a sponsored 48 hour cycle ride for the Stoke Mandeville Appeal raising over £30,000. Not bad for a first attempt!

Bitten by the bug he continued with occasional events and ideas before, in the early 90s, deciding to commit 20% of his time to coming up with ideas for and delivering charity events.

In 1994 he came up with the original idea for, designed and launched what has become the UK’s largest charity event – the Race for Life which has since raised many millions for the fight against women’s cancers.

Lots of events have come (and gone) ranging from racing Scalextric cars for Help for Heroes to ‘Legends Talking Bollox’ to raise funds for and awareness of the fight against testicular cancer. More recently he has been organising the People's Run 2 Remember (formerly the Poppy Run) raising funds for services charities, an event which, in November 2012, saw a new first for Jim when over 200 servicemen took part in the Camp Bastion Poppy Run in Afghanistan. 

Feeling limited by the amount of time he can commit to fundraising events, Jim launched People’s Events with the idea of having a social enterprise which can grow to offer even more events thereby raising more for the good causes those events will support. He continues to offer 20% of his time as our Chairman while the day to day running of the organisation is managed by Beth DeGraft-Johnson who has much experience organising and managing events in the corporate, third and health sectors.

The People's Run 2 Remember has contiued to grow under People's Events to cover 30 venues nationwide focusing on raising funds for the entire forces family including ABF The Soldiers' Charity, Royal Air Force Benevolent Fund, Royal Navy & Royal Marines Charity and Scotty's Little Soldiers.

In 2013 we launched the Clough Taylor People's Run, in memory of football legends Brian Clough and Peter Taylor and supporting charities chosen by the Clough and Taylor families. In its first year over 1000 people took part and heading into 2016 the event continues to grow.

Events Jim had designed, developed and managed have now helped to raise well over £1 Billion for good causes. We’re aiming to add significantly to that over the coming years.

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